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Bad Company II
Oscar-Nominated Movies Bash Business,
but Hollywood Claims That’s Entertainment
This is the second in a three-part look at how the American
businessman is portrayed in the entertainment and news media. The
Media Research Center’s Business & Media Institute has released a
report on how TV dramas portrayed businessmen as criminals. It also
plans to examine how businessmen are characterized on TV news for
release in early 2007.
In Part I, “For American Businessmen, Primetime is Crimetime,” BMI
found TV dramas overwhelmingly negative toward business by 4 to 1.
Businessmen were portrayed as villains, not heroes. According to TV
dramas, you were 21 times more likely to be kidnapped or murdered at
the hands of a businessman than by the mob.
EXECUTIVE SUMMARY
See Full Report |
PDF Version |
Sidebar
The top Oscar-nominated films of 2005
were newsworthy because of their overwhelmingly liberal agenda. The
movies the Hollywood elite chose to honor undermined traditional
values, celebrated homosexual or transsexual lifestyles and attacked
whole sectors of American business. Three movies had the sole
purpose of being hit pieces on entire industries – mining, oil and
pharmaceuticals.
Businessmen fared even worse. Directors cast
businessmen as villains, criminals, bigots and murderers. Only one
major character actively engaged in business was both successful and
ethical. BMI looked at the 16 films that received 2005’s 30
nominations for the top Oscar awards – Best Picture, Director,
Actor, Actress, Supporting Actor and Supporting Actress. The Oscars
are the pinnacle of cinematic success and are an essential measure
to determine how Hollywood perceives the American businessman. In
this look at the silver screen, BMI found:
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It’s a Crime:
Half of the movies earning top Oscar nominations (8 of 16)
portrayed businessmen in either primary or secondary roles
committing crimes – ranging from petty drug offenses to murder,
mass murder and an international conspiracy to overthrow a
nation’s government.
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Only One Ethical
Businessman: Only one major character out of more than 70
across all 16 movies was depicted as successful and ethical while
actively engaged in business.
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Bad Businessmen:
Businessmen were portrayed as either criminal or simply unethical
four times as often as they were portrayed in a positive light.
The star of “Hustle & Flow” funded his rap efforts by drug sales
and prostitution. The owner of a small diner in “A History of
Violence” went from local hero to murdering mobster almost
overnight.
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Bad Business:
Of the movies that included businessmen, 79 percent (11 out of 14)
portrayed business in a negative way. Three (21 percent) were
direct assaults on industry – oil, mining and pharmaceuticals.
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The Worst Picture
Is …: Director Stephen Gaghan won this award hands down.
“Syriana” was an open attack on the oil industry, portraying
energy companies working with the U.S. government to destabilize
the Mideast and kill an aspiring leader. All of the prominent
businessmen in the movie were unethical. One went so far as to
leverage the death of his 6-year-old child to gain access to Arab
leaders.
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And the Best
Picture Is …: “Cinderella Man,” the tale of a Depression-era
boxer’s second chance at stardom, was the highlight of the Academy
Awards. Director Ron Howard’s movie emphasized business ethics
and, though the chief villain was somewhat of a business
stereotype, even he wasn’t truly sleazy.
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The Worst Portrayal
of a Businessman Is …: Tom Stall in “A History of Violence”
“was just another hard-working small business owner and operator,”
until we found out he was a former mobster who proceeded to
slaughter his way through the film.
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The Best Portrayal
of a Businessman Is …: “Cinderella Man’s” Joe Gould was the
kind of businessman anyone would want in his corner. Gould, a
boxing manager, was the ideal risk-taker. He bet the furniture
from his home on “something” he saw in a boxer. He even stood up
to the deadly boxing champ Max Baer during the championship fight.
BMI Recommends:
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Make Movies That
Reflect Reality: Half of the major Oscar nominations went to
films depicting businessmen as crooks. That’s just film companies
falling for an easy stereotype. Paul Verhoeven, who directed
“Basic Instinct” and “Total Recall,” said in 1995 that “We just
show things as they are.” If Hollywood wants to portray things “as
they are,” it can’t pretend the majority of businessmen are
criminals.
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Show Business
Heroes: “Cinderella Man” showed that Hollywood is capable of
depicting heroic and ethical businessmen. If Hollywood is going to
portray bad businessmen, it needs to balance the anti-business
rhetoric with more positive businessman role models.
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Make Films People
Want: Not one of the three anti-industry films – “Syriana,”
“North Country,” and “Constant Gardener” – cracked the top 50 box
office hits for the year. Hollywood executives might consider what
audiences want rather than simply bashing business.
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